Accertify helps fastening the fraudsters who steal on the Web
Liesendahl, who built the prime credit card fraud detection method for Orbitz, founded Accertify in 2007 with other alumni from the online move site. Accertify leases software and services to retailers including Southwest Airlines and 1800hotels.com that scan sham e-commerce transactions. Earlier this year, the train struck a deal with online dating location eHarmony.
In uniting to looking out for accounts set up by stolen acclaim cards, Accertify's software is designed to note "abnormalities" in online behavior. "We can say if multiple people from multiple users are signing up to the same account," Liesendahl said. "The pernicious guys do things in shifts.
Sometimes the man you are communicating to is exceedingly five or six disparate people acting as one person." Dating sites are only vulnerable to fraud because their members, by design, don't yet skilled in each other at the point of contact. But how well do you discern that old junior high day-school friend (much less the impostor hacking into his or her account) who is casually asking you and other Facebook friends to subscribe to some beneficence online? Free social networks may be the next border for the 25 employees of Accertify. The company, which raised $2.5 million from founders and an undisclosed grand total from Intel capital, expects to create its first place profit later this year.
Among Accertify's 31 customers are Chicago-based e-tailers Cars.com and TicketsNow. How is your elevator pitch? Entrepreneurs pitching reborn function ideas should remember that most impending investors will realize a gut judgment on the concept in 30 seconds or less. On that note, in foreboding of the July 17 Free Small Business Expo at UIC, the City Treasurer's establishment is awarding the assembly with the best elevator dive a free presentation booth.
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Tags: accertify, account, online, people
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